DAS Holding — Multi-Site Portfolio
Served as the in-house Project Manager and lead developer responsible for the full DAS Holding web portfolio across 14+ subsidiary brands. PM responsibilities: requirements gathering with C-level stakeholders, project scoping, sprint planning, designer and developer coordination, QA cycles, UAT sign-offs, go-live launches, and ongoing maintenance contracts. Applied PMP-certified practices — risk registers, change-request workflows, and stakeholder communication plans — across every engagement. Technical leadership: enforced consistent coding standards across the portfolio, resolved cross-site performance and compatibility issues, built reusable component libraries, and mentored junior developers. Stack across the portfolio: WordPress, Elementor, WooCommerce, Laravel, PHP, MySQL, JavaScript, ACF, with full bilingual AR/EN RTL support on every site. Subsidiaries managed: DAS Holding (corporate), Tawasul Limo, MSN Legal, Grove Landscape, MotoPro, Citiscape Group, ESIC, East & West, EIFM, Tawasul, EWP, Handy Home, K9 UAE, Select Market, UDI, Yas Healthcare.
- Client
- DAS Holding
- Year
- 2025
- Tech Stack
- Project ManagementPMPWordPressLaravelElementorWooCommercePHPMySQLJavaScriptRTLTeam LeadDAS Holding
Looks Great on Every Device
Project Highlights
Challenge
In-house PM and lead developer for 14+ DAS Holding subsidiary websites — delivering every site on time and on budget.
Solution
Rather than treating each subsidiary as a one-off project, I standardized coding conventions and built reusable component libraries across the DAS Holding portfolio, so new subsidiary sites could launch faster and stay consistent without sacrificing each brand's identity. PMP-certified practices — risk registers, change-request workflows — kept 14+ concurrent engagements on track.
Outcome
DAS Holding now runs a portfolio of 14+ subsidiary sites that share consistent technical standards and bilingual AR/EN RTL support, while each retains its own brand identity — delivered and maintained by a single in-house PM/developer rather than juggling multiple agencies.